Tuesday, February 23, 2016

IKEA in collaboration with Katie Eary: GILTIG COLLECTION - LIMITED EDITION. @Ikea

This April IKEA is launching GILTIG – an eye-catching collection of tableware and home textiles. It’s the result of a unique collaboration with London-based menswear designer Katie Eary and is guaranteed to turn up the volume at any party. GILTIG is only here for six to eight weeks, so let no time go to waste. This is your invitation to live louder!

TURN UP THE VOLUME


If it’s fabulous enough, a single item can change a whole room (and become your most Instagrammed party piece ever). And finding that single item should be easy. With that in mind IKEA and Katie Eary set out to apply her gobsmacking patterns to home furnishing: “A good home is not about having lots of flashy things, it’s about having things that compliment your personality. That way, when you walk into a home, it’s like you’re walking into that person’s brain.”

FASHION MEETS FURNITURE

With the launch of GILTIG, IKEA enters all new territory. The collection is the first in a series of collaborations with fashion designers – and a way for IKEA to explore new ways of thinking.

“We can learn a lot from how fashion designers work with colours, prints, patterns and shapes. They constantly have to re-invent themselves and what they do – and are used to work in the forefront of pattern and colour development”, says Henrik Most, Creative Leader, IKEA of Sweden.

As a menswear designer Katie Eary always pushes the boundaries – exploring new ways of looking at menswear using unique patterns and colour mixes – all made possible through digital printing. When she moves her colourful craziness into our homes, she too is entering unknown territory.

“I’ve learned loads through working with IKEA – it’s great to see my designs in a totally different context. There’s so much you can do within home furnishing and so many boundaries to break still”, she says.

What sets GILTIG apart from everything else? “It turns all the senses up! I’m a print-based designer, so obviously GILTIG was going to be a print-based collection. The idea of creating something amazing on screen and knowing it’s going to look the same when you put it on a product is very appealing to someone like me.

Digital print is photo real – 2D-print is just so basic and boring. I want the colour to make the eyes hurt, that’s what I always say.”