Tuesday, February 7, 2017


Limited Edition Introductory Box is Inspired By Animated Classic Beauty and the Beast

Innovative, Eco-Friendly Packaging Turns Into Castle for Added Play Value

Leading subscription toy company Pley.com is expanding its popular toy service by introducing a 

Disney Princess mystery subscription box line. The Disney

Princess PleyBox subscription service will magically arrive every two months and includes a mix

of toys, t-shirts, accessories and other goodies. The service is kicking off with a one-of- a-kind

package inspired by Disney’s animated classic film Beauty and the Beast.

Available now, the Disney Princess PleyBox subscription service will bring the stories of the

brave, kind and adventurous Disney Princess characters to life in a unique and interactive way.

The first available box in the line-up includes toys, a t-shirt, book and role play item inspired by

Disney’s animated classic Beauty and The Beast.

Curated for hours of entertainment with numerous activities and accessories, the innovative

Disney Princess PleyBox also boasts a sustainable design that mitigates cardboard shipping

waste while providing added play value for kids.

“Instead of throwing the packaging away, our physical shipping boxes become a part of the

princesses’ story. Each box has instructions that transform the shipping box into a playable toy

such as a castle, boat or a carriage that can be decorated and played with,” explains Pley CEO

Ranan Lachman. “We call it ‘Pleycycle,” and are proud to be a leader in reducing the

environmental footprint of toy packaging.”

Produced in limited quantities, the Disney Princess PleyBox is available now starting at $24.99

per box. It is the ideal gift for kids who love the Disney Princess characters and their unique

stories. The service can be ordered at https://www.pley.com/disney-princess.