Tuesday, August 9, 2016

Life is Good® Draws Wisdom From 5,500 Kids and Announces Outcome of Nationwide Art Contest

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Overwhelming results show that love and relationships are what make life good for kids ages 3-12

Boston, MA (August 9, 2016) – Positive lifestyle brand Life is Good® today released the results of its first t-shirt art contest for kids, encouraging them to focus on the good and spread the power of optimism. The contest was an opportunity to ask kids ages 3-12 from all over the country what makes life good and have them draw and submit their responses.  Over 7,500 entries were received through digital and physical submissions, with 5,500 formally categorized into the following results:

·      30% showed that love and relationships are the most important – whether it was family, friends or pets.
·      24% believe that nature – the earth, the sky, trees and more are what make life good.
·      Creativity and inspiration came in at a tie at 14% inclusive of subjects like art and music.
·      Smaller categories like fun, learning and world peace make up the rest of the entries.
·      Less than 2% of kids said that technology – video games, TV, phones are what make life good.
“It’s not a total surprise that children value relationships more than anything else, but seeing such an overwhelming amount of them put this first is a great reminder of who we need to be as adults and role models,” said Steve Gross, Chief Playmaker for Life is Good. “As a clinical social worker for over 20 years, I have witnessed children struggle immensely when they lack healthy attachment relationships. When children are rooted in a foundation of love and care, they are far more capable of using social, emotional and cognitive skills that allow them to feel safe, focus on the good, and embrace all life has to offer.”

The contest, which ran from March 24-April 29, 2016, encouraged kids to hand draw what makes life good for them with a majority submitting by mail. For every entry received, Life is Good donated $1 to help kids in need.

Also revealed today were three children’s drawings selected by the Life is Good team to be made into Life is Good’s first-ever Kids Art Collection. One hundred percent of the net profits of this collection will support the work of the Life is Good Kids Foundation, which partners with leading childcare organizations to positively impact the quality of care delivered to our nation’s most vulnerable children. The final three artists also received a $2,000 college scholarship.

The thousands of art submissions will live on as a traveling art exhibit at public outdoor spaces starting in Boston this fall. Additionally, the art will be turned into an interactive digital art display featured at some of the children’s hospitals that partner with the Life is Good Kids Foundation.

“It was incredibly inspiring to see life through children’s eyes,” said John Jacobs Chief Creative Optimist & Life is Good co-founder. “Life isn’t easy, but we have the choice to approach it with optimism and to help make it good with great relationships and love. We are excited to share the artwork and inspiration with others.”

To shop the winning designs and see all of the entries, please visit: Lifeisgood.com/DrawingInspiration

ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism.  The company donates 10 percent of its net profits to help kids in need.  To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details and follow Life is Good on TwitterFacebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care.  The Foundation's Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. For more information please visit LifeisGood.com.

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