The Magic of a Wish: Baby Magic Donates To Make-A-Wish®
Donation to Be Made in Honor of World Wish Day® and Mother's Day
Coppell, Texas
(March 2016) – Wishes don’t just happen; they are made possible through
the determination of people who care enough to make a difference. Baby
Magic, a legacy baby care brand celebrating its 65th year, is
partnering with Make-A-Wish® by donating $100,000 and making an
additional wish sponsorship for six-year-old Jaden who is battling a
life-threatening condition. Coinciding with World Wish Day (April 29), a day for Make-A-Wish to thank those who make wishes come true, and Mother’s Day (May 8), Baby Magic’s donation will help to strengthen and empower kids who are going through tough medical treatments.
“Contributing
to Make-A-Wish was a natural choice for the brand,” said Baby Magic
Senior Vice President Ron Isom. “Baby Magic and Make-A-Wish both nurture
family bonds to make life better and brighter for children – helping
them feel comfortable, safe, and cared for. We are happy to do our part
in ensuring more wishes are granted.”
The idea for the partnership was born when executives at Baby Magic
heard about the wishes made by two young girls battling a rare
intestinal disorder. After their mothers found each other in an online
support group, Brynne and Ellie
forged a friendship, bonding over their shared treatment experiences.
Without knowing what the other had asked for, both girls wished to
finally meet each other in-person, and Make-A-Wish North Texas and
Make-A-Wish Canada joined forces to make their one true wish a reality.
After a week of fun in the sun, not only did the bond grow between the
girls, but also between their mothers.
Brynne
and Ellie’s story deeply impacted executives at Baby Magic and inspired
them to grant a wish for a young boy named Jaden. Jaden is an outgoing,
funny, friendly six year old. He also has lymphoma. And, his one true
wish is to visit Atlantis for a tropical vacation with his mom, dad, and
baby sister. Baby Magic will be sponsoring Jaden’s wish and throwing
him a fun party to wish him bon voyage on his unforgettable trip.
To
support these initiatives, from April through June 2016, Baby Magic
will activate a campaign that will include web and social media
promotion for Make-A-Wish, as well as in-store co-branded marketing at
Walgreens, Walmart, and Kmart. In an effort to make a difference in
their own backyard, the Baby Magic team will participate in the 11th
annual Make-A-Wish North Texas Walk for Wishes® on April 9, 2016, in
Dallas, TX. Baby Magic will be inviting their entire staff to
participate in the walk, courtesy of the brand.
Granting
a wish on average every 35 minutes somewhere in the U.S. and its
territories is no easy task for Make-A-Wish to accomplish, but with the
help of donors like Baby Magic, they’re making the
world a little happier for kids with life-threatening medical
conditions. Baby Magic is proud to be a sponsor of Make-A-Wish and is
honored to make a lasting impact on the lives of children who need it
the most!
About Baby Magic
Trusted
by moms for 65 years, Baby Magic is a family owned and operated
business that focuses on baby care products that do what they say
they’re going to do – while cutting out the bad stuff. Hypoallergenic,
tear-free, and paraben-free – Baby Magic is made with love and care,
which is why it’s been loved by generations of parents. Visit Baby Magic
at babymagic.com to learn more.
About Make-A-Wish
Make-A-Wish
grants the wishes of children with life-threatening medical conditions
to enrich the human experience with hope, strength and joy. According to
a 2011 U.S. study of wish impact, most health professionals surveyed
believe a wish-come-true has positive impacts on the health of children.
Kids say wishes give them renewed strength to fight their illness, and
their parents say these experiences help strengthen the entire family.
Headquartered in Phoenix, Make-A-Wish is one of the world's leading
children's charities, serving children in every community in the United
States and its territories. With the help of generous donors and more
than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the
country every 35 minutes. It has granted more than 270,000 wishes since
its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish
at www.wish.org
No comments:
Post a Comment